A definitive 2023 Pew Research Report* quantifies the decreasing level of trust in science
and scientists. This is an untenable trajectory for modern society.
For science to make a positive impact, we need to be able to share complex ideas in clear,
relatable ways. This boosts public understanding, influences policy, and fosters trust in
science and scientists.
Science communication empowers communities to make informed decisions on
critical issues. There are specific skills that can be applied when translating research into
something that is digestible to the public and other non-technical audiences.
The workshops are typically three hours long. There is one specifically designed for students (undergrad, grad and Ph.D.) and one for professionals (working researchers, engineers, data scientists). We can tailor the workshop to make them longer or shorter, depending on your needs.
Through this workshop you will increase your knowledge and skills around:
• Audience centered speaking (define your audience and adapt the messaging to them)
• Using storytelling techniques in articles, videos, podcasts, posts, and lectures
• Communicate science to the public without dumbing it down
• Applying science communication techniques to different modalities.
*“American’s Trust in Scientists, Positive Views of Science Continues to Decline.” Brian Kennedy and Alec Tyson. Pew Research Center, November 14, 2023
